Max Jolley

Max Jolley

Operator & Founder · Ex-Goldman Sachs

I build and run companies that combine financial discipline with practical, on-the-ground execution — currently Wolf Pack Goals and ROIpm.

About

I'm an operator with a background spanning Wall Street finance and hands-on business building. I spent years in portfolio and wealth management at Goldman Sachs, then directly managed a portfolio of 70 rental properties in St. George, Utah (2003–2020) — tenant placement, lease negotiations, maintenance coordination, and financial reporting. Along the way I built and exited a vacation rental company.

Today I apply that same analytical, systems-driven approach to two companies I run day to day. I'm based in the Salt Lake City area, and I'm currently open to select operating, risk analysis, and AI-driven roles alongside my own ventures.

Current Companies

Wolf Pack Goals

wolfpackgoals.com

A goal-accountability app born from my own health turnaround — I reversed a Type 2 diabetes diagnosis and a biological age of 71 (at 51) using financial stakes and accountability, then built the method into a product. Users stake real money on their goals and earn it back by following through, with friends staking alongside them for social accountability.

Visit Wolf Pack Goals →

ROIpm

roipm.com

Property management for Greater Salt Lake City investors, combining the discipline of wealth management with AI-powered efficiency. No layered approval chains — the person who takes the call makes the call, so small problems get fixed before they become expensive ones.

Visit ROIpm →

Experience

  1. Current

    Founder — Wolf Pack Goals & ROIpm

    Running both companies day to day: product, operations, and growth.

  2. 2003 – 2020

    Owner/Operator, Rental Property Portfolio — St. George, UT

    Directly managed a portfolio of 70 rental properties end to end — tenant placement, lease negotiation, maintenance operations, and financial reporting. Built and later exited a vacation rental company.

  3. Prior

    Portfolio & Wealth Management — Goldman Sachs

    Developed the analytical frameworks and investor discipline that still shape how I evaluate decisions today.

  4. Prior

    Tax Credit Consulting — ERC Go / WErSETC

    Helped self-employed workers and small business owners claim COVID-era Employee Retention and Self-Employment Tax Credits.

Get in Touch

Have an opportunity, a question, or just want to connect? Send a message.